Health Bank One
In partnership with All Clear ID, we researched, redesigned, and expanded the Health Bank One app, a first-of-its-kind platform for securely managing medical records. Our work focused on improving engagement, refining branding, and creating a more intuitive experience for users.
Understanding the Challenge
Understanding the Challenge
Health Bank One offers users a secure, centralized way to manage their medical records, creating a strong foundation for empowering better personal health management. As the app prepares for broader adoption, our team explored opportunities to enhance the user experience, deepen engagement, and build features that encourage long-term connection with the platform. Our project focused on supporting Health Bank One’s growth by making the experience more intuitive, enjoyable, and responsive to user needs.
Health Bank One offers users a secure, centralized way to manage their medical records, creating a strong foundation for empowering better personal health management. As the app prepares for broader adoption, our team explored opportunities to enhance the user experience, deepen engagement, and build features that encourage long-term connection with the platform. Our project focused on supporting Health Bank One’s growth by making the experience more intuitive, enjoyable, and responsive to user needs.
Research Insights
Research Insights
To ensure our redesign addressed real user needs, we conducted primary research centered around Health Bank One’s target audience of women aged 40 to 65. Collaborating across multiple teams, we developed a comprehensive 50-question survey exploring user habits, privacy concerns, desired features, and engagement motivators. Our goal was to uncover barriers to retention and identify opportunities to make health management feel simpler and more connected to daily life.
To ensure our redesign addressed real user needs, we conducted primary research centered around Health Bank One’s target audience of women aged 40 to 65. Collaborating across multiple teams, we developed a comprehensive 50-question survey exploring user habits, privacy concerns, desired features, and engagement motivators. Our goal was to uncover barriers to retention and identify opportunities to make health management feel simpler and more connected to daily life.
Here are a few direct insights from users that helped shape our redesign focus:
Here are a few direct insights from users that helped shape our redesign focus:
"I just want everything in one place. Right now I have different apps for medications, appointments, and my doctor’s notes — it's overwhelming."
"I just want everything in one place. Right now I have different apps for medications, appointments, and my doctor’s notes — it's overwhelming."
"I just want everything in one place. Right now I have different apps for medications, appointments, and my doctor’s notes — it's overwhelming."
"I’d like an app that shows me trends in my blood work over time... and gives me suggestions."
"I’d like an app that shows me trends in my blood work over time... and gives me suggestions."
"I’d like an app that shows me trends in my blood work over time... and gives me suggestions."
"I wish there was an easier way to enter stuff in or remind me or make it more fun."
"I wish there was an easier way to enter stuff in or remind me or make it more fun."
"I wish there was an easier way to enter stuff in or remind me or make it more fun."
Key Feature Wireframes
Key Feature Wireframes
Calendar with Embedded Browser
Calendar with Embedded Browser
To help users better manage their healthcare tasks, we redesigned the Calendar experience to consolidate daily activities, appointments, and health reminders in one accessible location. We also introduced embedded browser functionality, allowing users to connect with external portals like MyChart to schedule appointments, manage prescriptions, and sync important health records — all without leaving the app.
Calendar with Embedded Browser
To ensure our redesign addressed real user needs, we conducted primary research centered around Health Bank One’s target audience of women aged 40 to 65. Collaborating across multiple teams, we developed a comprehensive 50-question survey exploring user habits, privacy concerns, desired features, and engagement motivators. Our goal was to uncover barriers to retention and identify opportunities to make health management feel simpler and more connected to daily life.
Family History
To help users track and understand hereditary health patterns, we introduced a new Family History feature. This tool allows users to log medical conditions across biological relatives, view shared diagnoses, and attach relevant records to each family member. By organizing this data visually and interactively, we aimed to make family health history more accessible and actionable — supporting long-term personal health management and early risk detection.
All shared records and information are accessible only with proper user consent and permissions, ensuring that privacy and trust remain central to the experience.
Family History
Family History
To help users track and understand hereditary health patterns, we introduced a new Family History feature. This tool allows users to log medical conditions across biological relatives, view shared diagnoses, and attach relevant records to each family member. By organizing this data visually and interactively, we aimed to make family health history more accessible and actionable — supporting long-term personal health management and early risk detection.
All shared records and information are accessible only with proper user consent and permissions, ensuring that privacy and trust remain central to the experience.
Branding Refresh
Branding Refresh
As part of our redesign, we reimagined Health Bank One’s brand identity to align with the app’s mission: empowering users to manage their health securely and confidently. We addressed the shortcomings of the original branding and created a refreshed, approachable visual language.
As part of our redesign, we reimagined Health Bank One’s brand identity to align with the app’s mission: empowering users to manage their health securely and confidently. We addressed the shortcomings of the original branding and created a refreshed, approachable visual language.
Refined Identity
Refined Identity
Before
The original branding featured a basic cross icon, clean typography, and a blue color palette. This was a practical and recognizable choice for a healthcare app. However, it lacked distinctive elements that could express the platform’s focus on security, personalization, and user engagement. The absence of a tagline or custom assets limited the brand’s ability to connect emotionally with users.After
Our redesign introduced a fingerprint-inspired logo to symbolize security, trust, and individuality. We updated the typography and refreshed the color palette to create a modern, approachable look while maintaining a professional tone. To enhance engagement, we also developed custom robot assets and introduced the Care Bot, a friendly AI assistant inspired by user feedback requesting a more personable and human-centered design.
Before
The original branding featured a basic cross icon, clean typography, and a blue color palette. This was a practical and recognizable choice for a healthcare app. However, it lacked distinctive elements that could express the platform’s focus on security, personalization, and user engagement. The absence of a tagline or custom assets limited the brand’s ability to connect emotionally with users.After
Our redesign introduced a fingerprint-inspired logo to symbolize security, trust, and individuality. We updated the typography and refreshed the color palette to create a modern, approachable look while maintaining a professional tone. To enhance engagement, we also developed custom robot assets and introduced the Care Bot, a friendly AI assistant inspired by user feedback requesting a more personable and human-centered design.
Final Main Screens
Final Main Screens
My Contribution
My Contribution
My Contribution
As Lead Researcher and Design Support, my responsibilities included:
Collaborating on the user survey design with other research leads
Organizing and analyzing survey data for my team
Leading the concept for core features, including the Calendar and Family History tools
Creating wireframes and supporting the development of the high-fidelity prototype
Proposing the updated logo concept and assisting in shaping the refreshed brand identity
Working closely with team members across design, development, and research
This project strengthened my skills in user-centered design, healthcare UX, and cross-functional teamwork. It also helped me grow as a designer who can connect user insights to meaningful, real-world solutions.
As Lead Researcher and Design Support, my responsibilities included:
Collaborating on the user survey design with other research leads
Organizing and analyzing survey data for my team
Leading the concept for core features, including the Calendar and Family History tools
Creating wireframes and supporting the development of the high-fidelity prototype
Proposing the updated logo concept and assisting in shaping the refreshed brand identity
Working closely with team members across design, development, and research
This project strengthened my skills in user-centered design, healthcare UX, and cross-functional teamwork. It also helped me grow as a designer who can connect user insights to meaningful, real-world solutions.
My Contribution
The Team
The Team
Ready to connect?
© 2025 Jimena Murray
Ready to connect?
© 2025 Jimena Murray
Ready to connect?
© 2025 Jimena Murray
Ready to connect?
© 2025 Jimena Murray